Madonna’s smash hit “Material Girl” first rocked radio waves in 1985, so it is all too appropriate that Madge’s new clothing line bearing the same name is a veritable Eighties throwback.
And not a bad one, at that. Collaborating with Macy’s, Madonna’s Material Girl clothing line brings the pop star’s iconic style moments to the teen masses. Madonna’s 13-year old daughter Lourdes, a.k.a. Lola, served as the muse and co-designer of the line, and her unabashed love for her mother’s deep closet is clear: lace shorts make an appearance, as does a black ruffled tulle miniskirt, a denim military jacket, a punk-goes-western plaid shirt, and a chic oversized blazer paired with a floral crop top that scream “Desperately Seeking Susan.” It’s all iconic Madonna but not tackily so, and I could easily imagine incorporating any one of the trendy pieces into my fall wardrobe.
While we can’t get our hands on the Eighties-meets-aughts duds until August 13, Lola and the Material Girl team are dangling the collection just close enough to keep us interested: Material World is the collection’s official blog, penned by Lola herself (as if the entries’ heavy tween verbiage wasn’t enough to clue you in: “Helluuur thurrrr, I’m Lola and this is my first blog entry so it’s kind of like ummmm….”) and a teaser ad campaign has been circulating featuring a “mystery” (and totally obvious) TV star as the collection’s face, a pairing which actually seems quite perfect.
Between the clothes, the images (see more here!), and the signature Madge attitude, Material Girl is a collaboration to get psyched about. Come August 13, will you be ready to party like it’s 1985?