Worried About Your Career? Consider Personal Branding

It’s no secret that job-hunting is a tedious process, and the arrival of April means that graduation looms near, and many college seniors are stressing everyday about figuring out post-graduation plans. Even if you’re not a college senior, you may be worrying about finding summer jobs or internships.

Enter “personal branding.” Dan Schawbel, author of the new book Me 2.0: Build a Powerful Brand to Achieve Career Success, claims that building your own personal brand is your key to career success – and anyone can do it. When you think of brands, you probably think of well-known company brands, like Apple, Coca-Cola, or Microsoft. But people have personal brands too – think of well-known people you know. What do you think automatically think of when you think of Donald Trump? Britney Spears? Katie Couric? These individuals have established powerful personal brands for themselves, but you don’t have to be a celebrity to build your personal brand.

Your unique personal brand is all about how you present yourself to the world, both offline and online. In today’s world, anyone can Google you – and many times, employers do Facebook, MySpace, or Google searches to see what you are all about. Have you Googled yourself lately? What would come up if you did? What impression would people have of you? What are the first things that come to mind when people think of your name?

What if someone told you that you can easily take control of all of that and use it to build your own career success, and provided you with a manual to do so?

This is exactly what I found in Me 2.0: Build a Powerful Brand to Achieve Career Success, the new book released by well-known personal branding expert and blogger Dan Schawbel. And he definitely is an expert – in just a few years, Dan has built one of the most successful business and career blogs in the world, won numerous awards, and been quoted in publications like the New York Times, Fortune, Fast Company, Advertising Age, Wall Street Journal, and more. He publishes Personal Branding Blog, Personal Branding Magazine, a video series on personal branding tips, and periodically coordinates personal branding awards – all on the side while working a full-time job.

The most impressive part? He’s only 25 – so it was only a couple years ago that Dan was a college student in your shoes, preparing to enter the workforce and figuring out how to start his career. And it is from this recent graduate perspective that he writes Me 2.0, which is rich with helpful advice and tips on how to figure out your passions and develop a personal brand, strategies for creating, devediscovering, creating, communicating, and maintaining your personal brand, how to network effectively, how to build your online presence using websites, blogs, Facebook, LinkedIn, and Twitter, and other ways to supercharge your career no matter who you are, or what your age.

My favorite part of the book, however, wasn’t the advice, although I loved all of it. I’m no stranger to Dan’s advice, having read his blog for a long time, and I already know his tips really work since I’ve implemented plenty of them myself in the past. However, the best part about Me 2.0 is the incredible contagiousness of Dan’s passion and enthusiasm for helping other people supercharge their careers. Reading just a few pages of this book is motivating enough to make you want to jump off the couch and start implementing all of Dan’s strategies and tips right now. It’s the kind of book that, no matter how scared you might be about your impending job hunt, make you feel like there’s still plenty of new things you can try and still more places you can go.

In today’s increasingly digital world, anyone can use the internet to build their personal brand, network, and push their career to new heights. If you aren’t doing that already, what are you waiting for? I guarantee other people are out there doing it – and you should be too. Me 2.0 is definitely a must-read for any college student or recent graduate concerned about building a successful career in today’s world. Check it out here.

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